Discover Your Brand’s Archetype Guide Book


Like humans, brands have baked-in personalities. Understanding these personalities can allow brands to tap into the subconsciouses psychology of their followers and turn buyers into believers.  Originally presented by psychiatrist Carl Jung, brands can be classified into 12 distinct personalities. These personalities are universal and rich.


  • 17 Page Guide Book
  • Personality Chart
  • Archetype Descriptions
  • Individual Archetype Breakdowns
  • Real World Brand Examples