UpKeep simplifies property maintenance by providing customized trash valet, recycling, bulk item removal, and beautification solutions all-in-one easy solution. Through real-time monitoring and daily reports, they make management easy and transparent.
The challenge was to speak to two distinctly different, yet equally important, audiences: property managers and property ownership. To accomplish this, we created a new name, identity, messaging, and website to position the company as a relevant and forward-thinking player in the space — ultimately leading to more meetings with decision makers, while also creating a better experience for the property managers.
The updated identity was then applied to a new website outlining services, instructions for residents and contact information.