Services Provided


Brand Strategy

Identity Design

Packaging Design

Messaging

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Art Direction

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The challenge was to create and launch Fort Worth based Man & Myth in a way that defied a formulaic, saturated sector. While the personal care industry is flooded with brands that focus on ingredients, we focused on a deeper story. We demonstrated that story visually by bringing together mysterious black-on-black print techniques, moody product photography, and rock-and-roll inspired typography. The branding is all at once refined and untamed. Mysterious yet familiar. Mature yet spirited.

Packaging

To bring an element of mystery to the products, we utilized a shadow-like black-on-black print technique. Throwing caution to the wind, the results are a label that draws you in closer to discover what it is. The design is bold, elegant, and distinctly male.


The look and feel, direction, concept, all of it is outstanding! When I show the brand to anyone its like WOW! I have no doubt I chose the right partner for this project.

JAY MCHUGH | FOUNDER